Warning. If you aren’t ready for the lies and the truth about a direct sales business, then this article is probably not for you.
It is time for the straight up truth about a direct sales business.
The Lies About a Direct Sales Business
We have probably lost some readers by the first sentence. That is OK. Business ownership, most likely is not for them.
How often have you said any of these words or similar words, or as a team leader, heard them from your team members?
Everyone is so busy. No one is buying right now. No one wants to book a party. No one is interested in joining my team. I live in a poor area. Money is tight. No one has any money. No one is interested. I don’t want to be too pushy. I have been so busy. They don’t like the product I am selling, etc., etc., etc. No one??? You get the idea.
These are lies or otherwise known as excuses. Straight up lies, that you tell yourself. Why? For most, because it is a easy reason that is given to oneself as to why the skills you are using are not working and why you are failing in reaching the goals that you had in your mind when you began your business. It is easier that way, to tell oneself a lie, than to learn new skills and accept that what one is doing, is not the correct way of doing it for a particular situation, or that you may be lacking in skills that are necessary for the success of your business. You don’t deserve lies. You deserve the truth and you deserve to have a successful business.
Your business is a direct reflection on you and only you. As a business owner, you must take personal responsibility for your business. Stop lying to yourself and accept the truth as it is. Lying hurts only you-no one else. It is not the hostess, the customer, the potential team member, the company, the product and what other lies that you can come up with to tell yourself. If you are wiling, there is hope.
Another defining paragraph. Those that are still reading, there is hope for you as a successful business owner. Those we lost in the last paragraph, told themselves another lie such as, “this doesn’t apply to me.” or “I will get back to this later.” Those that do actually get back to it later, there is hope for them yet, at another time.
We all start our direct sales businesses with passion. We are passionate and excited about the product and the possibilities that lie before us. What is it that kills that passion and makes a person quit their business? When you do your first party whether catalog, virtual or home party, you either fail or succeed. The fact is, the choice is yours whether it is a success or failure.
Some may start with a very supportive group of family and friends who buy up your product at your party and you have great party. Others may not, which is not uncommon, to have a group of family and friends who do not buy up the product or attend the party. Most will experience more success once they branch outside of their circle of family and friends, if you are willing. You may think that the first scenario is the successful party. Right? Not necessarily so. Often, those that have a high dollar party the first time, expect the skills that they are using are correct, and continue on and on and on with those skills only to find one failed party after the next. Those that do not learn and utilize new skills will not succeed. These people eventually quit the business. Remember the quote, Insanity is doing the same thing over and over and expecting the same results. In other words, if you keep driving to Walmart, how do you expect to get to Macy’s? Are you one of the insane?
The second scenario, can be a fail or a success. If you view it as a learning experience and are willing to change, it can be nothing but a success. Those that learn and utilize new skills will experience success. The skills required will vary upon each individual customer, hostess and potential team member. Getting to know these people is where the success comes from. This is why sales is a relationship building business.
Are you ready for more of the truth? Are you still reading? We may have lost some with the last paragraph yet again. Those we lost, told themselves lie such as, What I am doing is working so far, so why attempt to learn anything new? So far. If you are still reading, there is still hope for you as a successful business owner.
Times change and times change fast. No business that is still in business, is the same as it was in the beginning. I look at my own company and it is completely different from where it started and that was only 8 years ago. Why? Learning, utilizing and changing. You see those old rockers or actors on TV making their comebacks, right? Those that make it, learned, utilized what they learned, and changed. Those that didn’t are on some cheesy commercial. Those that are successful are ever evolving and reinventing themselves. They are their own business, and must change up for the times. Do you think the old rockers singing 50′s rock music will be successful today? Steven Tyler, although not as far back as the 50′s, you reinvented yourself, evolved and are still successful. Although I think you are taking it easier now days, which is much deserved. : )
You must always learn new skills, utilize those skills and make change for your business to be a success. As it is said, you must learn to earn.
So let’s now get to the truth. Those lies above. Those are yours and only yours and are only about you. Period. In sales, it is ALWAYS about the customer, hostess or potential team member. Skills that you have utilized may work on one and not the other. You must always learn and utilize new skills so you have a bank, if you will, of skills that you can utilize. The effort is not complete until you utilize the skills. You can learn all you want, but you will never know what works for one individual without utilizing the skills. You must learn and utilize frequently. This does not stop at one lesson. You never will learn enough. You will never learn it all. You, your business and your prospects are worth it. This is one of the greatest rewards of owning your own business, instead of having a job that never changes. Those that have successful businesses, embrace change.
Are you still reading? Those we lost, at the last paragraph, told themselves another lie, “this article is too long and I don’t have time for this right now.” If you are still reading, there is even more hope for you as a successful business owner.
Here is one of the examples that I hear. “I gave my catalog to a friend or coworker and told her if there was something that interested her, to let me know and I will order it for her.” Weak and pushy. Simple as that. This is all about you. This is not about her at all. Where have you focused on her needs and helped her?
Here are some tips for you to always keep in mind:
Your hostess. Why would she book with you? What is in it for her? What needs will booking a party fulfill in her? How will her friends feel about her party? She can book with just about anyone from any other direct sales company, why you? These are just a few questions that booking a party with you should fulfill in her needs. Not yours. Remember back why you hosted a party, why did you book a party? It is not always about the free product, in fact it rarely is. She can get free product from any other direct seller. Why you? A good salesperson can sell anything. Get to know your hostess and trigger those emotional needs and show her how a party will fulfill them.
Your customer. What emotional needs can your product fulfill in your customer? How can you help them to get the most for their money? What is in it for them? How will your product make your customer look and feel? Remember back to your last purchase, why did you make your last purchase? Brick and mortar stores do this all of the time. You just may not realize it. What need did it fulfill? What were the emotions behind it? Focus on each individual customer. Individual customers, individual needs. Draw from your bank of skills.
Your Potential Team Member. What problems can your business solve? Is it about more money? Is she miserable in her job? Does she lack recognition? Does she need a purpose? Is there something missing in her life? These are just some of the emotional needs that she needs solved with your business.
Pushy? If you are not focusing on the emotional needs of the hostess, customer or potential team member, I am afraid that I have to tell you this….You ARE pushy!
A good sales person is never pushy. If you are good at focusing on the emotional needs of your hostess, customer or potential team member, they will never feel as if they have been sold!
Truly get to know your hostess, customer and potential team member by really listening. The more you practice, the better you will become at this. Learn, and draw from your bank of skills and utilize those skills with each person you meet. Always continue to learn. When you learn, complete the step by utilizing those skills. The more you learn, the more you utilize and practice, the more successful you will be. If unwilling to change, I am afraid it is only a matter of time for you. Switching from company to company does not solve your problems. It will continue on and on, until you change.
They say in this business, if the circle you are working with, is not working for you-change the circle. Does it mean that they will never work for you? No, it just means that you just need to develop the skills needed to work with this particular group. Develop your skills and reapproach them at a later date.
I hear from women who have 20+ years experience in direct sales. My questions, what kind of experience? Has she switched from company to company? Has she learned, utilized and changed to experience growth? Was she successful? We do realize that some seek change because they may have outgrown their current company. Or that the saturation is too much for growth or perhaps they just need a change. Ask yourself is it one of these reasons, or is it that you have not learned, utilized and changed in your business?
Hear this! Does a direct sales company or it’s leaders, expect perfection from each team member? Absolutely not! Whether you are new to the profession or seasoned, we do not expect perfection. None of us knew it all in the beginning, and we surely don’t expect you to either. Any good direct sales company is still learning, utilizing and changing with the times. We do expect you to learn, utilize what you learned, and change to grow your business. We do not, at all, expect perfection, so get that monkey off your back and fess up that you have more to learn and utilize, for change, and success.
There is absolutely no excuse for not learning new skills in this business. Not all companies offer training. Not all companies offer all of the training that you will need. We have this beautiful thing called the internet. Google it. There are plenty of resources available to anyone who is in sales. It does not matter what kind of business you have or the types of sales that you do, sales are sales.
Success in business does not happen overnight. We would all like to believe it does. Partially the blame falls within the direct sales industry of making it seem so easy and fluffy. Another truth, it takes work, commitment, time, focus, learning, utilizing and change. It does not matter if you are a part time business owner or full time. You must continually learn, utilize what you learn and make the change for success. If you are not willing or it is not worth the effort, then perhaps being a business owner is not your cup of tea. That is OK. It is not for us all.
Direct sales companies have made it easy and inexpensive for others to start a business of their own. Most have systems in place and have taken care of the expense and headaches of starting a new business from scratch. The rest is up to you.
Here is the formula for Failure and Success:
Failure- Fail- no change- Fail- no change-Fail- no change- Fail. Offer up those lies to yourself, family and friends as to why you failed or quit.
Success- Fail-change-Fail-change-Fail-change-Success. Proud and take ownership of your failures, help others and know that the failures were a learning experience towards your success. You learned, you utilized, made changes and grew a successful business. Tell everyone how you did it and that you are a successful business owner!
Which one do you choose?
If you read this to the end, there is much hope for you as a successful business owner. You have just learned, now utilize what you learned!
This article was written to give a kick in the pants to those who may need it.
Start a Direct Selling Business with Bella Shaye Jewelry Bella Shaye Jewelry since 2007. Bella Shaye is a company helping others to become self employed using the method of direct sales. Bella Shaye Jewelry is a fee free direct sales jewelry ground floor opportunity, working with only those who can commit to a average minimum of part time hours per week in their individual business. This is our way of providing a fee free company to our serious business owners and keeping our saturation low so that each business owner has the opportunity to grow his or her business in their hometown. We offer generous commissions of 30-40% plus up to 18% on your team. We are here to help others start a home based business of their own and enjoy the benefits and rewards of becoming a entrepreneur.
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